Opening December 2021

Privacy Policy

Effective Date 

Snowmass Resort, LLC d/b/a Viewline Resort Snowmass and its subsidiaries and affiliated companies are committed to protecting the privacy of certain data that is collected about you. This Privacy Policy describes our policies and practices regarding the collection, use, and disclosure of personal data or personal information, as defined by applicable law (“personal data”), that we collect about you, including personal data you submit or we obtain when you access or use this website or websites, apps, or other online media under our operation and control, or through HTML-formatted email messages that we send to you that link to this Privacy Policy (collectively, the “Site”), as well as certain other personal data relating to you that we collect when you make a reservation, stay as a guest at a Company property, attend events at a Company property or events hosted by us, use on-property services, such as concierge and meeting services, or visit on-property outlets, such as restaurants and spas (collectively, the “Services”). This Privacy Policy applies to information collected by the Company, its subsidiaries and affiliated companies, and its third-party hotel management company, Davidson Hotel Company LLC (collectively referred to in this Privacy Policy as the “Company”, “we”, “us” or “our”).

Our Privacy Policy explains: (1) what information we collect; (2) why we collect it; (3) how we use that information; (4) how we may share it; and (5) the choices we offer, including how to access and update information. Specifically, our Privacy Policy covers the following topics: 

  1. When This Privacy Policy Applies 
  2. Terms of Use 
  3. Information We Collect 
  4. How We Use Information We Collect 
  5. Information We Share 
  6. Your Failure to Provide Personal Data 
  7. Our Retention of Your Personal Data 
  8. Your Choices and Accessing, Updating or Deleting Your Personal Data 
  9. Third Party Links 
  10. International Transfer
  11. How We Protect Personal Data 
  12. Children 
  13. "Do Not Track" Signals 
  14. Changes to this Privacy Policy 
  15. Applicable Law 
  16. California Consumer Privacy Policy 
  17. European Users’ Privacy Rights 
  18. How to Contact Us 

Please familiarize yourself with our privacy practices and let us know if you have any questions. By using the Sites and the Services, you signify your acceptance of this Privacy Policy. If you do not agree to this Privacy Policy, please do not use the Sites or Services. 

Irrespective of which country you live in, you authorize us to transfer, store, and use your information in the United States, and any other country where we operate. In some of these countries, the privacy and data protection laws and rules regarding when government authorities may access data may vary from those in the country where you live. Learn more about our data transfer operations in the "International Transfer" section below. If you do not agree to the transfer, storage and use of your information in the United States, and any other country where we operate, please do not use the Sites or Services. 

If you provide personal data about other people (for example, you make a reservation for another individual), you represent that you have the authority to do so and you permit us to use the data in accordance with this Privacy Policy. 

If you have any questions or comments about this Privacy Policy, please submit a request to 

When this Privacy Policy Applies 

Our Privacy Policy applies to the Sites under the Company’s operation and control and to the Services offered by the Company, but excludes websites, apps, other online media and services that have separate privacy policies that do not incorporate this Privacy Policy. 

We are not responsible for data collection, data use practices, privacy policies or the use of cookies or tracking technologies on hotel brand websites or other non-Company websites that you may access from this Site or that have directed or connected you to this Site. 

Please note that members of the Marriott Group, which includes Marriott International, Inc., Starwood Hotels & Resorts Worldwide, LLC and their affiliates, do not control our Sites and are not responsible for the contents, privacy policies or other practices of our Sites. 

If you are a California consumer, as defined by the California Consumer Privacy Act (CCPA), please also see the section below regarding your California Privacy Rights. If you are located in the EU, please see the section below on EU specific rights. 

Terms of Use 

By accessing or using the Sites in any manner, you also agree to be bound by the Company’s Terms of Use (the "Agreement"). Please read the Agreement carefully. If you do not accept all of the terms and conditions contained in or incorporated by reference into the Agreement, please do not use the Sites. 

Information We Collect 

We collect information, including personal data, to provide better Services to all our users. We use the term "personal data" to refer to any information that identifies or can be used to identify you. Common examples of personal data include: full name, home address, email address, date of birth, digital identity, such as a login name or handle, information about your device, payment data, and certain metadata. 

The Company may collect and use sensitive personal data relating to special accommodation requests, such as a request for an ADA accessible guest room. Otherwise, the Company does not intentionally collect or use sensitive personal data and asks that you do not provide sensitive personal data to us. 

Type of Personal Information We May Collect 

We may collect or you may provide the following personal data in connection with your use of the Sites or Services: 

  • personal or work contact information, including your name, your employer’s name, billing address, email address, and phone number 
  • personal characteristics, such as gender, date of birth, title, and nationality 
  • passport number and date and place of issue 
  • travel history, booking, stay or purchase history 
  • payment information, such as your payment card number, authentication information, expiration date, and card verification value ("CVV") and other 
  • billing and account details associated with your payment card 
  • guest preferences 
  • marketing and communication preferences 
  • sensitive personal data relating to special accommodation requests 
  • reviews and opinions 
  • frequent flyer or similar membership program number and related information 
  • information provided on membership and account 
  • applications user name and/or password when you create or use a user account 
  • information about your use of the Sites and Services 
  • Statistical Data. To monitor utilization of the Site and continuously improve its quality, we may compile statistical information concerning the usage of the Site using analytics services, such as those provide by Google Analytics. Examples of this information would include: the number of visitors to the Site, or to sections or pages within the Site, patterns of traffic flowing through the Site, length of time spent on the Site, or in sections or pages of the Site, the other sites that refer visitors to the Site, the pages of the Site that visitors frequently use as entry and exit points, utilization of the browser and operating systems and versions used by visitors to the Site. The analytics services may transfer this information to third parties in case of a legal obligation or if a third party processes data on behalf of that service. To compile this information, we may collect and store: 

  • Your city and/or country which you are located 
  • Your operating system version • Your browser version 
  • The pages you visit within the Site 
  • The length of time you spend on pages within the Site 
  • The site from which you linked to ours 
  • Search terms you used in search engines which resulted in you linking to the Site, etc. 

While all of this information can be associated with the IP address your computer had while you visited the Site, it will not be associated with you as an individual, or associated with any other information you may submit through the Site, or that we may store about you for any other purposes. 

How We May Collect Personal Information 

We may collect and you may provide personal data in the following ways. We may collect and you may provide your personal data online via the Sites, and offline through channels other than the Sites, including via your use of the Services: 

Information Obtained from You 
  • When you submit or provide non-electronic registration information or documents, speak with us by phone, or send an email. 
  • When you make online reservations, participate in membership or loyalty programs, contests, sweepstakes, or marketing programs, subscribe to our newsletters, emails, special offers, request proposals or sign up for events. 
  • When you contact us with a question or concern, or to report a problem. 
  • When you use site-specific mobile applications or internet-connected devices available in our properties, such as a smart home assistant. 
Information You Give to Our Business Partners 
  • We may also collect your personal data from associated hotel brands, resorts and hospitality companies. For example, a hotel company may share with us your personal data and other data used for making a reservation at a hotel property owned or managed by us to fulfill and complete your reservation and/or provide Services. 
  • We may collect your personal data from companies with whom we partner to provide you with goods, services or offers related to your stays at properties owned or managed by us or that we believe might interest you (“Strategic Business Partners”). Examples of Strategic Business Partners include on-property outlets, travel booking platforms and tour companies. 
Information Obtained from Your Use of the Sites 
  • When you utilize Site interactive and social features to submit content and communicate with other users, you may provide personal data to us. Please note that your postings in these areas of the Sites may be publicly accessible or accessible to other users. 
  • When you upload documents or complete forms on the Site, we may collect the information contained in those documents/forms.
Information Obtained from Cookies and Similar Technologies 
  • We and our partners use various technologies to collect and store information when you visit or use one of our Sites or Services, and this may include using cookies or similar technologies to identify your browser or device. We also use these technologies to collect and store information when you interact with services from our partners, such as advertising services. Our third party advertising and analytics partners include Google and similar partners. You can learn about Google’s practices and opt out of them by downloading the Google Analytics opt-out browser add-on, available at 
The technologies we use for this automatic data collection may include: 

  • Cookies. A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Sites or Services. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Sites. If you do not want information collected through the use of cookies, you may wish to refer to If, however, you do not accept our cookies, you may experience some inconvenience in your use of the Sites and Services. Please read our Cookie Policy. 
  • Web Beacons. Pages of our Sites or our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an e-mail and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity). 
  • Clickstream Data. Clickstream data is information collected by our computers when you request Web pages from the Sites. Clickstream data may include information such as the page served, the time spent viewing the page, source of the request, type of browser making the request, the preceding page viewed and similar information. 
  • Embedded Content and Social Media Widgets. The Site contains embedded content (e.g., videos) and Social Media Widgets (e.g., Instagram, Twitter). Embedded content may place third party cookies on your device that track your online activity to enhance your experience or assess the success of their application. Social Media Widgets allow us to integrate social media functions into the Site. These widgets may place third party cookies on your device for tracking and advertising purposes. We have no direct control over the information these cookies collect and you should refer to their website privacy policy for additional information. 

IMPORTANT: By using the Site, you consent to the processing of any personal data for the analytics purposes and functions described above. How We Use Information We Collect 

How We Use Information We Collect 

We use your personal data in ways that are compatible with the purposes for which it was collected or authorized by you, including for the following business or commercial purposes: 

1. To inform you about Services you request, including: 

  • To facilitate reservations, payment, send administrative information, confirmations or pre-arrival messages 
  • To complete your reservation and stay, for example, to process your payment, ensure that your room is available and provide you with related customer service 
  • To respond to your inquiries and to fulfill your requests To support our electronic receipt program 
  • To manage our contractual relationship with you To contact you with respect to any billing inquires 
  • To personalize your experience on the Sites and with the Services by presenting products and offers tailored to you 
  • To facilitate social sharing functionality 

2. To authorize access to our Sites and Services; 

3. To provide you with Services and products, including to customize your experience according to your personal preferences and to present offers tailored to your personal preferences; 

4. To offer and administer customer loyalty and other programs; 

5. To administer content, promotions, sweepstakes, surveys, voting polls or other Site features; 

6. To communicate about, and administer your participation in, special programs and offers, as well as periodic customer satisfaction, market research and quality assurance surveys, and to deliver pertinent emails; 

7. For our business purposes such as payment processing and financial account management; product/service development; contract management; IT and website administration and security; fulfillment; analytics; fraud prevention; corporate governance; reporting and legal compliance; data analysis; audits; identifying usage trends; determining the effectiveness of our promotional campaigns; and operating and expanding our business activities; 

8. To improve our customer service; 

9. To respond to and support users regarding their use of the Sites and Services; 

10. To comply with all applicable legal requirements; 

11. To investigate possible fraud or other violations of our Terms of Use or this Privacy Policy and/or attempts to harm our users. 

12. For our research and development efforts. We may use data, including public feedback, to conduct research and for the development of the Site and the Services and products we provide to you. 

13. To provide you, or permit selected third parties to provide you, with information about events, products and services we offer. 

14. For advertising. We may show you ads on the Site using data from advertising technologies on the Site such as web beacons, pixels, ad tags, cookies, device identifiers; or information from advertising partners.